DTC + wholesale

Rebel Bunny

Emre Mutlu's role: Shopify Hydrogen storefront development.

Matcha shopping, partner applications, and education in one storefront.

The storefront had to connect product education, direct shopping, and partner interest in one focused journey.

The problem

Direct shoppers and wholesale partners needed different next steps from the same product experience.

What I owned

Custom Hydrogen storefront development across product templates, promotional surfaces, cart flows, and mobile presentation.

What changed

Connected DTC shopping, partner applications, and Matchacation education through a coherent storefront.

Result

A delivered storefront combining commerce, product education, and partner discovery. This records my project-period contribution.